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Advertising Express Magazine:
Indian Retail Industry: Recent Trends
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Since the last few years, retailing is the most dynamic and attractive sector of India. Retailing industry is not new to India; it was there since ancient times. Things have changed in the recent past as new, big and world players are entering India’s retail sector. The expansion of retail sector in India is due to the growing purchasing power. Mostly, post-liberalization, there was a vast inflow of a range of goods and newer distribution and supply systems. The current retailing arrangement has gained thrust from diverse sources.

 
 

Retailing is one of the most dynamic and attractive sectors of India since the last few years. The present retailing system has gained momentum from different sources; this includes many stores that are upgrading themselves as modern retailers. In an era of high competition, companies are entering directly into the retail business for exclusive selling of their products and these proficient chain stores are there to fulfill the requirements of producers. 3A’s, namely attractiveness, accessibility and absorbability are important factors in a retail chain.

Retail industry of India is the largest industry in the country, providing 8% employment and accounting for 10% of India’s GDP. Indian retail industry is likely to grow by around 25 to 30% per annum due to increasing income levels, changing lifestyles and other demographic patterns. India has witnessed a sea change in the buying pattern of consumers. Indian retail industry has become more contemporary due to malls and shopping complexes providing international brands.

The Indian retail sector is projected to increase by 9% per annum reaching US$521 bn by 2012 as per a retail industry official. Apparel segments and FMCG are expected to be the major factors for this enhancement. As retail consumption increased by 5.2% in the first quarter of 2009, it is showing signs of improvement in demand for commodity.

 
 

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